By leveraging the powerful forces of publicity, an understanding of human nature, and mastering the science of results-accountable marketing.
From Failure to Success...
My first job after college was with a large medical insurance company. I had just graduated from one of the top engineering schools in the country. I knew that someday I wanted to run my own business because in my heart I was an entrepreneur.
The one skill my father, a successful entrepreneur in his own right, always told me was critical to the success of any business was the skill of sales. At the time I thought it would be a good idea to sell insurance. I thought they would give me the best sale education money could buy.
I was quickly selected and sent to corporate head quarters where I was given several canned speeches to memorize. We learned about the products that we sold. When I can out of that program, I thought that I knew everything that I needed to know.
I was horribly wrong.
After I was settled in at the sales office I was given a phone book and told to start making calls.
It was tedious.
It was painful.
It was a complete waste of my time. And I wasn't the only one. I was just 1 person of a team of 15 direct sales people. Our job was to go from door to door begging for new business.
What I thought was really interesting was that No One on my team ever seemed to sell anything. I sold a few policies. My commision on that was enough for a fancy dinner for one.
Every day as I walked from office to office, knocking on one locked door after another. I talked to people that didn't want to talk to me. They were completely happy with their current policies.
I knew at the time that there had to be a better way. There had to be a way that I could somehow filter out all the bad prospects so that I only talked to potential customers that were ready to buy.
That big company never did figure out how to make any sales. I read a few years latter that the merger with another large insurance companies was one of the worst mergers in the history of the insurance business.
Fast forward a few jobs and the year was 1999. I was working with a small start up company that had just gone public. In the interim I had begun to seriously study the science of Direct Marketing. I knew from the instant that I picked up my first book on direct marketing that I had found the answer I had been looking for. Finally, I had learned the methods to get prospects coming to me.
Finally, I had learned the secrets of screening out the tire kickers and the people that saw how your product fit their needs perfectly. My closing percentage went through the roof.
At the time I had just helped grow a company from quasi-startup and no name recognition to what has become the worlds largest provider of lithotripsy equipment in the world. After working there for four years, I was losing interest in working there. The working environment had changed from a small fiesty startup company into that of a more mature, more conservative company.
It was around that time that I realized that I could set up the exact same systems that had worked for some of the biggest, most successful companies in the world.
I can give your business the exact same advantage that has allowed Dell, AOL and Guthy Renker to dominate in their industries.
If you or yourself sales people are making even ONE cold call a day, they're wasting time and costing you money. If your company is like 99% of all other businesses in America, you are ignoring millions of dollars in untapped sales.
It's not your fault. Lead generation and direct marketing are as much art as science. The only thing you need to understand is how you can benefit from Attractor Pattern Selling.
A properly constructed marketing and publicity system delivers predictable numbers of quality sales leads to your business, day in and day out. Can you imagine how much your sales will explode through the roof when your salespeople only spend time with people who already understand what your business can do for them and who have proactively asked you to help them solve their problem.
Have you ever gotten a cold call from a heart surgeon during dinner time, asking if you might need to have your heart checked out?
Of course not, heart surgeons have people come to them that already realize how much they need her help. And when you do see him, he tells you what medicine you need to take and you take it.
If he tells you that you need surgery, you might seek a second opinion, but you're going to pay good money for that opinion. And most likely you take the advice, no matter how painful or inconvenient.
Do your customers respect you as much as they respect their doctor?
Why NOT? They don't know him any better than they know you. You went to school. You have expertise. You have the knowledge to solve difficult problems.
What's the difference?
The difference is positioning. The doctor is perceived to be an expert, so you seek his counsel. The medical industry knows things about marketing and positioning that most people in our industry just don't know. Most business's imitate their competition. Is it any wonder that 50% of all new businesses fail?
I have been on a mission to study the most brilliant minds in marketing. These genius's have worked with dozens of industries and professions. The systems I've developed over the last few years delivers powerful results for anyone selling a service, in a measurable and predictable way. I now consult with a select number of clients in many different industries.
Your experience as a business owner, marketing manager or sales person can be dramatically changed for the better in only a few months time, simply by learning my system. I invite you to explore my website.
Just fill out the application form and my capable staff will make sure to answer any questions you might have.
Sincerely,
Bryan Wheelock
